BMW Genuius Program in Ann Arbor, MI

BMW Genius Program

Get Professional Help from Our Team of BMW Product Experts

The BMW Genius Program is designed to help you navigate the roads in Ann Arbor with help from our team of BMW product experts. Certified to become your new co-pilot, our team of experts is ready to work with you and help answer your questions to help make the most of your experience with BMW. Whether you drive a new, used, or certified pre-owned BMW, the Genius Program seeks to pair you with a professional support technician who is transparent and available to assist you every step of the way.

In-Person & Remote Guidance

We offer a combination of in-person and remote guidance for drivers who take advantage of BMW's Genius Program in Farmington Hills. If you're in the market for a new luxury vehicle but need help deciding which model is best suited for your lifestyle, our BMW Genius team is eager to help you invest your money wisely. Whether you're shopping with us in person or online from the comfort of your home, our Genius team at BMW of Ann Arbor is committed to meeting your needs from beginning to end.

When you seek out support from the BMW Genius Program in Canton, MI, drivers will find a product expert who's trained to assist in helping you champion the luxury car-buying process, including:

  • Negotiating the best offer
  • Applying for financing online
  • Customizing your monthly payments
  • Reviewing warranty terms
  • And more!

Elevate Your Daily Drive with BMW Encore

Apart from the larger BMW Genius Program, BMW Encore is a complimentary feature that allows you to ask and have all your questions answered by our team of product experts. Get expert advice with BMW Encore in Ypsilanti and use your session to iron out any details before finalizing your new vehicle purchase. To ensure you make the most of your time spent behind the wheel of your new BMW, the complimentary Encore session lets you present your ideas in a safe and friendly environment. After getting sufficient time to drive and experience the power of your new BMW, we recommend contacting the experts at BMW of Ann Arbor to set up your courtesy BMW Encore session today!

The BMW Genius Hotline

Everyone has got questions, and sometimes they pop into your head when you least expect it. With BMW's new Genius Hotline, drivers in Westland can access our team of product experts using the BMW Genius Hotline. Just a quick call away, our BMW product experts are available most times during the day to help you learn more about your vehicle and what it's capable of. Whether you have questions about sales, routine maintenance, or your vehicle's unique set of luxury features, we advise you to take advantage of our BMW Genius Hotline the next time you have a question. Here at BMW of Ann Arbor, our Genius team is standing by and ready to help answer the questions you have about any BMW specs or product-related business.

Meet Our Team




Contact the BMW Genius Team

Now offering remote support online, the BMW Genius team at BMW of Ann Arbor is dedicated to helping drivers like you navigate the roads you explore behind the wheel of your BMW. Please call or contact us online at BMW of Ann Arbor to get in touch with our dedicated team of product experts today! Feel free to give our BMW Genius Hotline a call during regular business hours - Monday through Thursday 9:00 AM - 9:00 PM (EST), Friday 9:00 AM - 6:00 PM (EST), and Saturday 10:00 AM - 7:00 PM (EST) - using the number 1-844-4GENIUS, or 1-844-443-6487.

We look forward to hearing from you!


BMW of Ann Arbor
A BMW M Certified Dealer Certified Center

501 Auto Mall Drive
Directions Ann Arbor, MI 48103

  • Sales: 8889791570
  • Service: 8889791570
  • Parts: 8889791570
  1. BMW of Ann Arbor

    501 Auto Mall Drive
    Ann Arbor, MI 48103

    • Sales: 8889791570
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Get in Touch

  • Contact our Sales Department at: 8889791570
  • Monday9:00AM-8:00PM
  • Tuesday9:00AM-6:00PM
  • Wednesday9:00AM-6:00PM
  • Thursday9:00AM-8:00PM
  • Friday9:00AM-6:00PM
  • Saturday10:00AM-4:00PM
  • SundayClosed